The establishment of the Puskás Prize Winners Club, the presentation of Hungary's role in international sports, the presentation of sports innovations and the SportTech Hungary Program - this is what Puskás Day was all about, which was held at the Dubai World Expo ion 16th February 2022 with the participation of HEPA, Expo 2020 Hungary and the Puskás Foundation. The guest of honor of the event was Péter Szijjártó, Minister of Foreign Affairs and Trade, and his chief patron was Sándor Csányi, President of MLSZ and Vice President of FIFA.

As one of the most important elements of the World Exhibition was innovation, the sporting event was also an excellent opportunity for the companies supported by Sportech Hungary Program, namely - Seyu Solutions Kft., Rebound Sports Kft., Katker 2005 Kft. (Bestrong) and Senso Media Zrt. – to present themselves with the support of HEPA. During the day, a panel discussion provided the opportunity, where the visitors could see videos of the companies, and as a panel closing they could listen the four sport ambassadors (Ádám Hanga, Márton Fucsovics, Fanni Illés and Dániel Gyurta) of the program.

The event received special press attention and activity, and thanks to that SportTech Hungary and the Dubai event were mutually strengthened through domestic and international appearances. The participating sports innovation companies will take part in further business negotiations until February 19 - with the help of the B2B application, which will also support them in promoting their products and services.