Driving Hungarian Competitiveness in Global Markets

HEPA Hungarian Export Promotion Agency, operating under the supervision of the Ministry of Foreign Affairs and Trade of Hungary, plays a vital role in the execution of Hungary’s National Export Strategy. As a key institution responsible for promoting the international expansion of Hungarian enterprises, HEPA supports over 6,000 companies in identifying and leveraging opportunities in global markets, facilitating exports, and encouraging strategic investments abroad.

At the heart of HEPA’s mission lies a clear objective: to ensure that every Hungarian business — regardless of size, industry, or level of export experience — has access to the tools, knowledge, and connections necessary to succeed in the international arena.

Tailored Support for Hungarian Enterprises

Recognizing that no two businesses are alike, HEPA offers free of charge customized services that reflect the unique needs and aspirations of each enterprise. A cornerstone of this approach is the export maturity assessment conducted for every new partner, allowing the agency to develop bespoke support packages. From first-time exporters seeking their initial international partner to established companies entering new global markets, HEPA provides guidance at every step of the journey.

Strategic Market Insights and Guidance

As global economic dynamics evolve, an increasing number of Hungarian companies are exploring markets beyond Europe. While these ventures offer significant potential, they also entail considerable complexity. HEPA empowers businesses by offering essential market intelligence, sector-specific insights, and strategic advisory services — equipping them to make informed decisions and establish a sustainable presence abroad.

Global Presence Through Events and Exhibitions

HEPA actively strengthens Hungary’s international visibility by organizing the country’s participation in high-profile international exhibitions, fairs, and business forums. These events serve as strategic platforms for Hungarian companies to present their innovations, products, and services, while fostering valuable connections with potential international partners and investors.

A Robust Global Network

HEPA’s growing global footprint includes Regional Partner Offices in Toronto, Shanghai, Istanbul, and Belgrade. These offices play a pivotal role in providing localized support, nurturing bilateral ties, and extending Hungary’s commercial network across key strategic regions outside the European Union. In territories not directly covered by these offices, HEPA works closely with Hungary’s commercial attaché network to ensure continued support for Hungarian enterprises.

Empowering SMEs Through the Enterprise Europe Network

As the Hungarian consortium leader of the Enterprise Europe Network, HEPA provides specialized services aimed at helping Hungarian SMEs gain a foothold in the European single market. Through the EEN, businesses receive access to valuable EU-wide collaboration opportunities, innovation support, and matchmaking services.

Export Academy: Building Export Readiness

In recognition of the knowledge and skills required for successful international trade, HEPA established the Export Academy over a decade ago. This program offers both online and in-person training modules, designed to help entrepreneurs and business leaders understand the practical realities of global commerce. Through this initiative, HEPA fosters export readiness and helps build a resilient, informed business community.

Promoting Outbound Investment

One of HEPA’s strategic priorities is the facilitation of outbound investments. By supporting Hungarian companies in establishing a physical or strategic presence abroad, HEPA contributes to a positive cycle of international growth. These investments not only enable Hungarian enterprises to access new markets and generate foreign revenues but also bring valuable expertise and capital back to Hungary — ultimately reinforcing the national economy and creating new employment opportunities.

In Summary

HEPA serves as a cornerstone of Hungary’s international economic engagement. By aligning export promotion with free of charge tailored support services, strategic partnerships, and a global operational network, HEPA empowers Hungarian businesses to thrive beyond borders — strengthening Hungary’s economic competitiveness and international reputation in an ever-changing global landscape.