HEPA Hungarian Export Promotion Agency (HEPA) is a cornerstone institution in Hungary’s global economic strategy. Operating under the supervision of the Ministry of Foreign Affairs and Trade, HEPA is entrusted with implementing the country’s National Export Strategy and supporting Hungarian SMEs in their international expansion.

HEPA’s mission is clear: to ensure that every Hungarian business, regardless of size or sector, has the opportunity to succeed abroad. The agency offers free, tailored services that begin with an export maturity assessment, allowing HEPA to craft personalized support for each enterprise. Whether a company is taking its first steps towards export or entering new global markets, HEPA provides expert guidance throughout the journey.

As Hungarian businesses increasingly look beyond Europe, HEPA equips them with strategic market insights, sector-specific intelligence, and advisory services to navigate complex international landscapes. The agency also boosts Hungary’s visibility by organizing national participation in major global exhibitions, fairs, and business fora - creating valuable opportunities for companies to showcase their innovations and connect with international partners.

HEPA’s global presence is reinforced by Regional Partner Offices in Toronto, Shanghai, Istanbul, Tashkent and Belgrade. These offices offer localized support and foster bilateral commercial ties. Beyond these regions HEPA collaborates with Hungary’s diplomatic missions to ensure continued assistance.