Hungary will be the partner country of the 55th International Fair of Tourism (55th IFOT), taking place from November 28 to 30, 2024.

Participation in the exhibition, in addition to fostering bilateral political, economic, and business relations, offers an excellent opportunity to showcase the achievements of the Hungarian economy in recent years and to enhance Hungary's visibility and recognition. 

The Ministry of Foreign Affairs and Trade has entrusted the Hungarian Export Promotion Agency (HEPA) with the professional preparation and organizational tasks related to Hungary's presence.

As the partner country, the primary goal is to position key tourism destinations and services in the market, as well as to present Hungary as both a tourist and investment destination.

The design of the national pavilion will primarily focus on promoting Hungary, while also offering domestic businesses the opportunity to showcase specific services at the exhibition.