The Beauty Istanbul international cosmetics exhibition has opened its doors in the Turkish metropolis for the sixth time. Within a short period, the event has grown into one of the most influential gatherings of the global beauty industry and is now widely regarded as one of the world’s five most significant cosmetics trade fairs. The choice of Istanbul as the host city clearly reflects its strategic role as a bridge between East and West and as a key business hub for Türkiye and the wider region, playing an important role in international trade as well as in the beauty sector.

This year’s Beauty Istanbul hosts nearly 1,300 exhibitors from 66 countries, showcasing the latest trends, developments and innovative solutions in the cosmetics industry. Visitors gain a comprehensive overview of current directions in modern skincare, professional cosmetics, packaging technologies and beauty-related services.

The Hungarian cosmetics industry is prominently represented at the event. With the support of HEPA Hungarian Export Promotion Agency, six Hungarian companies are showcasing their products and services at the Hungarian national stand. Alveola Beauty, Karsai Plast, Kallos Cosmetics, Mystic Nails Hungary, Caola Ltd. and ADEN Cosmetics collectively represent a wide range of segments within the cosmetics and beauty sector, including plastic bottle manufacturing, packaging, cosmetics, beauty and body care products and research, highlighting the industry’s strong professional expertise and international growth potential.

In addition to the exhibition, targeted business meetings are being organized with the involvement of HEPA Regional Office Istanbul. These meetings offer valuable opportunities for Hungarian companies to expand their international networks, explore new export opportunities and strengthen their market presence abroad.